Creating a software, no matter what industry it will be primarily used in, is a tough endeavor. There are many resources that you have to consider and the workforce involved is going to be tedious to manage especially when the collaborators aren’t necessarily employed to stay after developing the particular software.
Another dilemma that software developers often face is the promotion before, during, and after the release of the software. If that wasn’t tough enough, you also have to consider maintaining a positive outlook for a software brand online. Fortunately, through an SEO software company, all of these are very much possible.
- Know Your Target Demographic
Every software that you will develop and release should have a primary audience. When you’ve set your target demographic, research the keywords that they’re likely to search, the interests they’re likely to have, and even the websites that they might go to in order to get their latest software news.
- Social Media Is Your Strongest Weapon
Social media is the most dominant tool that you can use if you want to promote your software brand online. Developing a brand has never been easier through social media. All you have to do is claim all the pages on the different social media platforms and make sure that you have a consistent schedule when posting content.
- Sneak Peek Through Development Blog
You don’t necessarily have to give your followers too much information. You just have to give them an idea of what you’re working on, any possible roadblocks, and what you’ve done so far with the software that you are developing. This facilitates the hype that may snowball into something greater.
- Google Should Be Updated
The first entity to know that you’ve made an update on your website should be Google. There’s a variety of tools that will let you do this manually for different search platforms. By sending signals to Google, you are reducing the risk of being ranked lower for inactivity.
- Geo-Targeted Web Pages
Geo-targeting might not be the first thing that pops into your mind when it comes to marketing with an SEO software company. However, it seems to be the trend with 20% of searches on Google having a connection to the location of the searcher or what’s being searched.
- Optimize Your Website Across The Board
The last thing that you want your users to experience is a slow loading time. This doesn’t command confidence especially for a tech company that’s trying to promote their software brand. Make sure that all the contents on your website have been optimized to ensure the fastest loading time.
- Market The Feature, Not The Software
There are instances where the software itself doesn’t sell even though it was a great idea in the first place. By marketing the feature first, you are informing potential customers what the software has to offer. This will make them more likely to look at the rest of the specifications of the software brand that you’re promoting online.
Tessa knows why in-house SEO for software companies fail and we provide SEO software company services so you can dominate the market. Ask us how today.