Having a website requires the use of images, even if we are not directly involved in the creation of our website we should note that pictures are a vital aspect of the website, and there are ways we can have cool images on our sites. https://photolemur.com/blog/50-travel-photography-instagram-accounts can help you immensely in achieving your objectives.
Arouse the Emotion
There are only three reasons a consumer buys; If you want to market your services, you must meet one of these simple, even primary needs:
To satisfy an absolute necessity: to feed, to clothe oneself, to take shelter.
Solve a problem: provide a solution to your concerns, challenges, worries.
To improve oneself: to want a more beautiful body, a better life, optimized savings, etc.
Once you’ve identified the needs of your target, you can indeed meet their wishes and desires. And translate that into powerful images that will surely challenge it.
Speak Regarding Benefits, and Not Features
When you buy a car, what are your criteria of choice? You can enjoy for example comfort, safety, practicality, etc. You can also love the beauty of the lines (the appearance, the image of oneself). In any case, it is about the benefits that will bring you the product.
How to speak of profit produced to its customers? Some simple examples:
- This toothpaste tells you that it can clear the stains on your teeth. Profit? A whiter, brighter smile.
- This car has a brake system Anti-lock wheels. What does it mean? That in case of danger, the car will stop, and your family will be safe and sound. It’s a profit.
- This history book is teeming with anecdotes. Profit? Acts of purchase are always based on the profit that can be derived by the buyer.
Beautiful Font (fonts) Characters
They say much about you and your brand.
What information do you aim to relay to your customers? There is a real work of reflection on what you are and what you sell. And especially how to extend message and your ideas across.
Are you funny, serious, relaxed? Don’t forget that each of the fonts you use is about you and your business because it gives him both a face and a personality.
A good and interactive image for a website ensures not only an active and shows a warm, welcoming site, but also helps in your search engine rankings